I poke around in your audience's brain until they feel so understood they wonder if you've been reading their diary. Creepy? Maybe. Effective? Absolutely.

Think of me as your personal revenue detective, dusting for fingerprints in all the places most people forget to look. I build the system that collects it. On repeat. 

Some call me a conversion strategist. One client called me "a coach disguised as a copywriter" and honestly? Fair. 

I have a diploma in counselling psychology, world-class persuasion training from Copyhackers, and a habit of asking the questions everyone else tiptoes around.

I'm also a published poet, licensed lawyer and a former founder who took a music production school from zero to $50K during COVID, so I know exactly how it feels when you know your thing is good and watch the numbers shrug back at you.

When I'm not digging for buried customer insights that make your next launch go boom, you'll find me feeding stray animals, dancing my anxiety off, and attempting twisted yoga poses with Dostoevsky propped up somewhere nearby.